Internet Marketing Trends for 2011

Internet Marketing Trends for 2011

May 6, 2011

A recent survey of Search Engine Marketing Professionals (SEMPO) has indicated the top two areas they will be focusing on are ‘social and ‘mobile’. More than nine-hundred US and global businesses engaged in the survey.

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Increase Banner Advertisement Click-through Rates with Video

Increase Banner Advertisement Click-through Rates with Video

April 15, 2011

New research indicates that banner ad click-though rates jump significantly when video is added to the ad. By combining video with a banner ad that is narrowly targeted to your audience the banner ad click rate increased even further.

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Developing Clicks into Leads

Developing Clicks into Leads

April 15, 2011

Getting a potential customer to click on a PayPerClick ad or banner advertisement is only the first step in successful lead generation. The user must then be converted into a qualified sales lead or customer by your web site for a good return on your advertising investment. A sound strategy is to include a free …

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PayPerClick Strategies for 2011

PayPerClick Strategies for 2011

PPC Strategy #1: Google is not the only game in town. Sure they are the largest but with Bing’s recent merge with Yahoo, the new Microsoft adCenter is a competitor worth a try. Additionally with more traffic than Google, FaceBook should not be overlooked either. PPC Strategy #2: Concentrate locally. If your business sells locally, …

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