As an online merchant, you will eventually reach a point where you must consider using coupons, deals or discounts onyour site. Such offers can be enticing to consumers, helping you to increase revenues as well as build customer loyalty. But what kind of discounts should you offer? And how much should the discounts be worth? …

Shopping online has technically been around since 1979 but it really did not begin until the internet was opened to the public in 1991. Amazon and eBay launched in 1995 and these two web sites helped deliver eCommece to the masses. Nowadays any size business that sells a service and/or a product must have an …

Organic search is arguably the most valuable marketing channel out there. No matter what kind of business it is that you own, whether you are small or large, SEO is not something you can bypass. If someone is using a search engine to look up a topic related to your business, then they are the …

The best way to ensure your target audience gets exactly what they want is to place yourself in your site visitor’s shoes. While it may be simple to figure out the basics about your average site visitor, it is a more complex task understanding what individual consumers want from your website. Luckily, there are a …

Your website is your company’s lifeline. If you are not generating business from your website you might be considering a complete redesign. If this is your plan make sure to avoid the same mistakes your current site does. Odds are your website is underperforming due to making vital SEO mistakes and search engines cannot find …

By now, we are all aware of the importance of electronic commerce. The online marketplace is irreplaceable when it comes to exposure and building a name for your brand.What Pierre Omidyar, the founder of eBay, has been doing since 1995, is now a must for any small or big retailer. eBay, the most reliable online …