As of right now, Amazon corners the market with 43% of U.S. retail sales, but that does not discount many Black Friday and Cyber Monday campaigns by other successful online retailers. There are many campaigns for these shopping days that have proven to be incredibly successful. So, what is the secret behind these campaigns? Let’s …

Is your business currently on Snapchat? If not, you may want to consider adding it. There are some great benefits that businesses can get when they opt to turning to this massively populated and visited platform. In order to take your business to the next level in terms of visibility, consider adding Snapchat to your …

Your landing page may seem like it exists to share information, educate visitors, or provide customers with options, but really it only has one purpose: to convert visitors into leads or, even better, paying customers. In order to do this, you need to make certain that your landing page is search engine optimized. Without strong …

WordPress is one of the easiest content management systems out there, and the fact that it’s free to use makes it all the more attractive. Everyone from beginners to expert web developers make use of WordPress to create websites, blogs, eCommerce sites, and more. But while it’s fairly easy to learn how to make WordPress …

If you have a website, especially if it’s an e-commerce site, you know you’ve got to always be looking for the next big SEO thing. Without constantly keeping up with new search engine optimization strategies, you’re simply going to not get the traffic, and thus the sales, that you want. Keeping up with Google The problem …

With all of the focus on social media these days, some people believe blogs have become obsolete. Quite the opposite — blogs were one of the very first forms of social media, and they’re still essential to communication and effective internet marketing. Blogging is a great way of posting announcements, articles, how-tos, and so many …