Your landing page may seem like it exists to share information, educate visitors, or provide customers with options, but really it only has one purpose: to convert visitors into leads or, even better, paying customers. In order to do this, you need to make certain that your landing page is search engine optimized. Without strong …

WordPress is one of the easiest content management systems out there, and the fact that it’s free to use makes it all the more attractive. Everyone from beginners to expert web developers make use of WordPress to create websites, blogs, eCommerce sites, and more. But while it’s fairly easy to learn how to make WordPress …

If you have a website, especially if it’s an e-commerce site, you know you’ve got to always be looking for the next big SEO thing. Without constantly keeping up with new search engine optimization strategies, you’re simply going to not get the traffic, and thus the sales, that you want. Keeping up with Google The problem …

With all of the focus on social media these days, some people believe blogs have become obsolete. Quite the opposite — blogs were one of the very first forms of social media, and they’re still essential to communication and effective internet marketing. Blogging is a great way of posting announcements, articles, how-tos, and so many …

Most business owners are well aware that many customers come to their websites simply to browse. Those customers look around at what can be found, and sometimes stay and buy, while others leave with no intention to return. For those that stay and buy, the checkout process that you offer can make or break their …

Are you looking for a way to increase your website’s conversion rates and improve your ROI quickly? It’s actually not as difficult as you might think it is, especially if you know some of the tips and tricks that the experts use. Here are 15 different ways you can boost your eCommerce site’s conversion rates. Ask for as little information as possible. People don’t want …