Increase Web Site Promotion in a Down Economy?
In a down economy many businesses take the easy path of reducing their online marketing expenditures. This can be useful in certain scenarios but more the most part, it is the worst thing a company can do.
When the economy is uncertain businesses should increase their online and search engine marketing budget. Today it is a growing fact that customers are searching for companies with search engines as their first method as opposed to the Yellow Pages. Unfortunately if your company is not listed prominently when those customers search you will lose them to one of your competitors, even if that competitor is an inferior one.
Before spending money on Internet marketing it is imperative you or your marketing firm conduct proper research to determine strategy, budget and effective return-on-investment reporting. A major direction of this research should be focused on your competitors and their search engine placement. By looking at your competitors you can determine what that are doing correctly and incorrectly. This information can then be applied to your own marketing efforts to make it as successful as possible.
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