Improve your Conversion Rates with Landing Page Optimization

Improve your Conversion Rates with Landing Page Optimization

December 10, 2010

We talk a lot about increasing the number of visitors to websites with proper organic SEO and Pay Per Click. However equal emphasis must be given to optimizing your web site to improve your conversion rate. A conversion can be defined in multiple ways such as adding an item to a shopping cart, filling out and sending an online form or making a telephone call. It doesn’t make much sense to focus exclusively on increasing traffic, when you could be getting more conversions from your existing site traffic. Landing page optimization tools allow you to accurately track what is going on from the user perspective when they visit your web site and what steps can be implemented to prove your conversion rate.

If you would like to learn more about how Net-Craft.com can improve your conversion rates, please contact us.