Form ‘Captcha’ slowly going to advertising models
Advertising on the web continues to find new and innovative places for their use, the latest is on form captchas. Captchas — stands for “Completely Automated Public Turing test to tell Computers and Humans Apart” Basically these require users to enter a small string of letters or perform a simple math calculation.
New captchas are being designed with advertising logos, company names and slogans in their design. Users are then instructed to type in simple branded text to get past the captcha. Ads have already appeared for companies such as Universal Studios, Toyota, Disney and Microsoft.
Advertisers like the new model as it is a further way to ensure their online advertising message is being absorbed by web users. The new captcha are part of a larger trend to make online advertising more engaging to the user. Initial studies are confirming that having a user type in advertiser slogan rather than just viewing a message is more effective.
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