Social Media Business Tip: Engage Your User Base

Social Media Business Tip: Engage Your User Base

February 15, 2011

Social media marketing is more than just linking to your FaceBook Page or Twitter feed from an eNewsletter or website – it’s about directing your user base to interact with you and their friends with social media tools. Savvy business owners encourage them to talk, share stories, share pictures and opinions about their business. This engagement fosters brand loyalty and incredibly valuable word-of-mouth marketing.

A suggestion to foster this kind of customer engagement is to begin a dialog via Twitter, FaceBook or blog and ask your users to comment and post their experiences with it. As the conversation grows be sure to engage yourself with your own input. The benefits from engaging your client base is greater exposure, customer loyalty and real-world feedback about your business.

If you would like to speak to Net-Craft.com about social media marketing, please contact us today.