Marketing Your Business on FourSquare.

Marketing Your Business on FourSquare.

June 17, 2011

The website Foursquare.com has more than eight million users; about a year ago they had one million. The site’s popularity makes it a viable opportunity as an advertising source if you have a brick and mortar business.

What is Foursqure?
foursquare is a location-based social networking website that allows users to ‘check-in’ on their GPS enabled mobile devices. After a user ‘checks-in’ at venues such as restaurants, bars and stores they are eligible for discounts and giveaways from the venue as a reward for their repeated visits.

Getting started with Foursquare is easy and can be broken down into the following steps:

  1. Claim your location(s) on foursquare.com
  2. Create an advertising campaign and add a special offer.

Foursquare offers the following tips to its member businesses.

  1. Make sure to train your staff about the Foursquare program so they can reward users and explain the concept.
  2. Create your special offer to run during traditionally slow business hours.
  3. Create a special offer that allows user to feel appreciated. Examples include exclusive product samples or special foods that are only available to Foursquare members.
  4. Make sure to include an end date on your special.

If you would like to speak to Net-Craft.com about advertising on Foursquare, please contact us today.