Maximizing your Mobile Web Site Effectiveness
Consumer eCommerce on mobile devices is growing at a phenomenal rate. Online and offline merchants need to take this into consideration when reviewing their current ebusiness strategy. This may mean the creation of a mobile optimized web site and/or an ‘app’ for smartphones such as the iPhone and Android platforms. Below are a few mobile development tips to review:
Location Aware Technology
Ensure your business is findable with mobile web search tools such as Google, Yelp, Foursquare, etc.. Perform regular reviews of your mobile presence on these sites to correct inaccuracies and/or negative reviews.
Enhanced Customer Service
Take advantage of the opportunity mobile platforms provide by offering enhanced customer service programs. For example SMS services can be used to deliver customer coupons, new product releases, inventory updates and coupons.
Consumer Shopping Experience
Shoppers often utilize their mobile phones to compare prices while shopping inside a store. Retailers who realize this can ensure their pricing is competitive and use this as an opportunity to present their competitive advantages.
Barcodes and Near Field Communication
Mobile barcode readers and in the future, near field communication devices will allow retailers to offer cross-sale opportunities, promotions and customized messaging.