5 Ecommerce Mistakes that Could Cost You

5 Ecommerce Mistakes that Could Cost You

August 9, 2012

Designing a website for your online store can be a challenging task since so many important variables come into play. Since the website will be the ‘face’ of your company so to speak, you should make sure that your designer abides by web design best practices and avoids these common Ecommerce mistakes.

Mistake #1: It Takes Forever to Load

You only have a few seconds to interest your visitors and convince them to stay on your website. The Gomez application monitor estimates that every 2 seconds of load time increases the abandonment rate on your website by 8%. By their calculations, moving your load time from 8 seconds to 2 seconds will increase your conversion rate by 74%!

Mistake #2: It’s Confusing, Complicated, or Overdone

The first step to creating a great ecommerce website is to make it quick, simple, and efficient for your customers to complete a sale. If it takes more than 5 steps to purchase something from your website, you should reinvent your navigation to make it more intuitive and user friendly.

Mistake #3: You’re Not Using a Good Entry System when Customers Complete their Purchase

Your credit card entry system should be simple and seamless. All relevant information fields, e.g., name, address, zip code, email address, phone number, etc. should be entered before credit card information to reduce frustration for customers. Have you ever entered all of your information only to realize that you’ve missed one field and you have to start over again? Don’t do that to your customers!

Mistake #4: Your Shipping Rates are Too High

Shipping rates should be less than 10% of the total cost of the item. If you are charging more than that for shipping, your customers are less likely to buy from you and to abandon their cart once they see the tabulated shipping costs.

Mistake #5: Your Ecommerce Website is Not Optimized for Different Browsers and Devices

Once your site has launched, make sure to test it on a number of different browsers to ensure that you are offering the same user experience to people regardless of if they are using the newest version of Google Chrome, Safari, or an ancient version of Internet Explorer. In the same way, optimizing your store for mobile devices and tablets is essential to creating the best ecommerce website design.

If you would like to learn more about adding eCommerce or improving your existing eCommerce web site, please contact Net-Craft.com today.