Tips for Targeting Mobile Users with Google

Tips for Targeting Mobile Users with Google

September 13, 2012

With more people using their mobile devices to search for local businesses than ever before, it is important to make sure that all of your Google campaigns are optimized and targeted towards mobile users. Google has made it much easier for advertisers to reach their mobile audience by including new features that make it simple to create a user-friendly experience for visitors that find you on their mobile devices.

Use these tips to help you make an impact with Google’s mobile targeting capabilities:

Create Your Campaigns with Mobile Users in Mind

When creating an AdWords campaign, you can create separate mobile-targeted ads, and this feature will allow you to capture visitors from various devices. By taking advantage of this feature or by creating campaigns that are specifically optimized for mobile devices, you can drive traffic to your mobile landing pages so that they can better navigate your website and learn about what you have to offer.

Always Include the Click to Call Function

The click to call feature is incredibly useful for visitors that find out about your business through their mobile device. This gives people searching for information on your business the ability to call you directly rather than navigating through your website to find a phone number to contact you. This makes converting customers through Google simple, straightforward, and effective.

Develop Landing Pages that are Optimized for Mobile and are Easy to Navigate

Landing pages that are created solely with mobile users in mind are great for Google campaigns because you can make sure that your users pick up the information that they need to make a decision on your products or services. By directing them to a landing page that hasn’t been properly optimized for mobile, you risk losing customers that become frustrated with your navigation or can’t find exactly what they are looking for. If you have a mobile landing page set up, make sure to direct users from your Google AdWords campaigns that specifically target mobile users to that page to increase conversions and drive more sales.

If you would like to learn more about improving your mobile web site or creating a mobile website , please contact Net-Craft.com today.