How to Systematically and Creatively Research Visitors to Your Website
Understanding your target market is essential to creating effective, well-positioned messages that capture their attention and appeal to their interests. Even if your product is the most revolutionary gadget to hit the market in the past decade, it’s unlikely your customers will see it that way, so it is important to get to know them – identify their tastes, preferences, likes, dislikes, wants, needs, etc. With this information, you can learn how to cater your message and all of your promotional materials to your audience to produce the best response.
Here are a few methods that you might want to consider to help you evaluate your website visitors:
Google Analytics can provide great insight into your website visitors, the actions they’re taking, and which pages are most/least effective at generating conversions. You can find out where your traffic is coming from, which marketing methods are most effective, and most importantly, how long visitors are staying on your site. You can also explore the most prominent paths visitors are taking while they are navigating through your site.
In the past, user testing has been a challenge to say the least, but the masterminds behind UserTesting.com have made it much easier to evaluate how users relate to and interact with your website. This platform is ideal for business owners, advertisers, marketers, developers, or any other entity that would like to evaluate the performance of a website. Usability testing can give you invaluable insight into the mindset behind people viewing your website and an unbiased perspective on aspects that need to be improved.
Facebook provides an unbelievable wealth of demographic information on people that are interested in your product and have “liked” your Facebook fan page. The data points provided in Facebook Insights can show you how people engage with your content, interesting characteristics about your audience, and other aspects that relate to your target market. This will help you understand what interests them so that you can better serve your audience in the future.
A website ‘heatmap’ can help you pinpoint where visitors are clicking and whether those clicks are translating into conversions. If you are unsure whether your current design is generating conversions, you can use CrazyEgg Heatmaps to understand what your users do on your website once they arrive and how they travel through your website before they make a conversion.
With this information in hand, you can contact an Arizona web design firm to create a website that will appeal to your target market and increase conversions.