Amazon Search: How to Properly Optimize for Amazon Rankings

Amazon Search: How to Properly Optimize for Amazon Rankings

When people think about ranking for a particular product online, our first thought is to utilize YouTube or Google.

Both YouTube and Google are wonderful resources for online sales and traffic. However, there is an abundance of digital real estate waiting for you to stake your claim that we fail to realize. Amazon.com brings in close to 125-million visitors per month. Online retailers should consider how to set up their Amazon listing for better search rankings and placement.

Let’s Get Started: Amazon Seller’s Account

To get started, you will need to set up your seller account on Amazon. You will be given two options to select from, and both account options will be subject to other fees. Option one will be a professional account which costs $39.99 per month, or you can opt for the free account that requires a fee of .99 cents per sale. You can research more about these additional fees in the pricing and fees guide.

Create Your Product Listing

When you are ready to add your products, you will need to choose placement for your product. If your product already exists on Amazon, you can simply search for that item to get an idea of where it has been placed. If you are adding a new type of product, select the category that is best suited for it. There will be a page showing six tabs with lines for you to fill in the detailed information about your item. Here are the most important fields to complete:

Product Title

The best thing to do when creating the product title is to use a primary and a secondary search term. You can create a title of mixed length to make sure the product is easily searched for, providing better ranking possibilities. For example, you can create a title that is descriptive and explanatory without stuffing keywords or having an overly lengthy title.

Product Images

It is important to provide high-resolution images that showcase your product to provide the viewer with a better look at what you are offering. Provide images with multiple angles and good lightning to give the buyer a better idea of what your product looks like. You should also optimize your photos for SEO prior to uploading them. You can do this by saving the file under a very descriptive name.

Product Description

You are allotted up to 2,000 words for a description. Be sure to be as descriptive as possible. When creating your description, you will want to include your primary and secondary keywords as well as other supporting keywords involved. You can also research to see what types of frequent questions are being asked about your product and offer answers to make sure that you are fulfilling the customer’s needs to the fullest. If you were selling a laptop, for example, you could list FAQs about storage, battery life, and explain how the newest operating system works.

User Product Reviews

Encouraging users to leave their reviews about your product is a wonderful way to provide more information about your product on your Amazon page. Reviews will also give potential buyers more information before they make a purchase. You can also set up an autoresponder email a few days after they have received their product. The email should have two separate links, one for happy customers that will send them to the review page and another link for unhappy customers that will send them to a form allowing them to provide feedback.

Page and Domain Authority

Any time that you create a page on any site like Facebook, YouTube or Amazon, you are leveraging a page with a heightened domain authority. This is beneficial to you because Google has a preference for sites with a high domain authority. High domain authority promotes the safety and trust of a site.

All of the above information will help your product appear better internally on Amazon search. You can take this further by leveraging the existing link building strategies and domain authority. By doing this, you can rank your Amazon page on Google as well, which means more sales for your product.

How about YouTube?

YouTube is the second largest search engine, so why not try to capture traffic from it for your Amazon product page. It isn’t uncommon for potential buyers to research for reviews and comparisons prior to purchasing a product. Because of this, you could do video reviews and comparisons for your product and upload them to YouTube. If you were to approach this productively, your videos could show up on Google.

Go Get Started!

Above all, don’t be afraid of making a mistake. Trial and error is what will help you to succeed.

If you would like to learn more about marketing products on Amazon.com, please contact Net-Craft.com today.