Vital On-Page SEO Techniques
Without strong on-page SEO, your website will never break into the top 10 results of a Google search. Fortunately, there are a number of techniques you can use that will improve your on-page SEO and propel your site to the top of the first page of results. Here are just a few different ways you can enhance your on-page SEO.
Make your site mobile-friendly. In the past, businesses would create two websites, one optimized for PC and one for mobile. Today, that’s no longer the case-responsive websites can adapt to the platform the visitor is using, allowing them to instantly change to the form best viewed. Google loves sites that are responsive and will often rank them higher, especially if the user is searching on a mobile device. With more and more people accessing the internet via smartphone and tablet, a mobile-friendly site is a must.
You’ve got to have a good meta description. While a meta description may not actually impact your SEO, it does influence users. In fact, studies have found that almost half of all people who use search engines decide which result to click on by reading the meta descriptions of the results. The better the meta description, the more likely it is that someone will click on your website. Think of the meta description as a one-line pitch or summary of your site and craft the most helpful message you can.
Look for quality over quantity when it comes to content. Yes, posting regular new content can help with search results and in driving traffic to your site from social media, but posting content just for the sake of adding something to your website may result in duplicate, filler, and unhelpful content that doesn’t help your visitors at all. Look instead to post high quality, longer pieces of content aimed at users, not search engines. This type of content will naturally include a number of keywords plus be of value to visitors.
Take the time to research your audience. If you don’t know who you’re creating content for. You need to know your customer’s interests, locations, and habits in order to create the best content possible. Knowing your audience will let you better select keywords and create content that they will find helpful. While you may think talking to a general audience will help convert more potential customers, this has been shown to not be as effective as writing to a more specific crowd.
These are just four different things you can do to improve your on-page SEO.
If you would like to improve or begin an organic search marketing campaign, please contact Net-Craft.com today.