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What is SEO and how does it work?

What is SEO and how does it work?

July 30, 2020

Search engine optimization, also known as SEO, is the key to putting your website in front of the people who need to see it most. That’s why Net-Craft should be your first stop for Scottsdale SEO experts. Here at Net-Craft, we understand that SEO isn’t just about gaming algorithms, but making sure that your website is delivering exactly what your prospective visitors are looking for, so that once they’ve found your site they don’t want to leave. Customers are always asking us to explain SEO and why it’s so important to their website, so here’s a quick guide on what you need to know and how Net-Craft is the one to help you out.

What is SEO?

SEO is how you grow traffic to your website using organic search engine results. This means that when people search for terms related to your business, you’ll be higher up the Google, Bing, or other search engine results. And because your website — and your business — are nothing without customers, SEO can mean the difference between a rapidly growing and thriving business, and one that goes under in its first month. Think of SEO as your frontline when it comes to marketing. Without strong SEO, it doesn’t matter how good the rest of your advertising is if no one can find your website.

How Does SEO Work?

SEO is about leveraging how search engines rank websites to make sure that your website fits what their algorithms are looking for. Search engines “crawl” websites, analyzing their content, layout, design, and keywords, and then using that analysis to determine how results are sorted. Of course, SEO is about more than just your website itself, but about how your website fits into the broader digital ecosystem. This means that if lots of other sites link to it, or if you’re receiving a lot of likes and shares on social media, your website is going to be ranked higher.

Many organizations think that gaming search engines using underhanded SEO tactics is the best way to boost their ranking. And in the short-term this might be true. But at Net-Craft our mission is to get you only authentic SEO results, so that your site isn’t being visited by artificial bots, but by actual, human customers. SEO is about more than quantity, but the quality of the traffic your site receives.

How Can Scottsdale SEO Services Help Me?

SEO is important for every website, large or small, but it’s particularly important for websites for local businesses and services. With millions upon millions of websites floating around the Internet, separating the wheat from the chaff can seem impossible. And for a small, local business trying to distinguish itself among a landscape of national competitors, it can seem hopeless. But with Net-Craft’s expert SEO services you can put your website on the front page whenever a prospective client or customers searches for your services in Scottsdale. Search engine optimization for Scottsdale has never been easier or more impactful than with Net-Craft’s help.