Case Studies

US Airways Center

Informational Site
Large Capacity Arena


The US Airways Center formerly known as the America West Area is located in Phoenix, Arizona. The arena is the home to the Phoenix Suns, Phoenix Mercury, Phoenix Roadrunners, and Arizona Rattlers. In addition to these sports teams the arena hosts a large number of world class events and concerts. Net Craft developed a visually appealing yet quick loading \website that comprises a one-stop point of information about upcoming events, news and other information related to the arena.

  • Concepts & Planning:

    Concepts & Planning:

    The concepts and planning stage for the US Airways Center website included discussion about the graphical image the principals wanted to portray. The details of new and enhanced features for the site were also discussed. A site map was created to show the interaction of page elements. Graphical mock-up sketches were developed and shown to the client. Once the site map, feature set, and site sketches were approved, construction of the website began.

  • User Interface Features:

    User Interface Features:

    The US Airways Center website features a host of functions that enable users to quickly locate information and upcoming event schedules Below is a brief summary of the user interface features:

    • Interactive Flash interface that allows users to drag upcoming event thumbnails to a player that shows more details about the show.
    • View an event calendar that can be sorted by date and category of event.
    • View seating charts for different events.
    • Click on a ‘buy tickets’ icon that leads directly to a ticketmaster purchasing interface
    • Vote in instant poll questions
    • Perform keyword search queries