4 Vital SEO Strategies To Consider Before Redesigning Your Old Website
Your website is your company’s lifeline. If you are not generating business from your website you might be considering a complete redesign. If this is your plan make sure to avoid the same mistakes your current site does. Odds are your website is underperforming due to making vital SEO mistakes and search engines cannot find your business online. That is like paying for a house and not knowing where it is. Before you start over with the tedious task of a redesign, consider each of the following steps.Your website is your company’s lifeline. If you are not generating business from your website you might be considering a complete redesign. If this is your plan make sure to avoid the same mistakes your current site does. Odds are your website is underperforming due to making vital SEO mistakes and search engines cannot find your business online. That is like paying for a house and not knowing where it is. Before you start over with the tedious task of a redesign, consider each of the following steps.
#1 ANALYZE YOUR PERFORMANCE:
Make sure your site is utilizing tracking and analytic tools. How can you redesign a website that is performing poorly if you do not know how it is performing in the first place? Common mistakes are made by failing to integrate analytics into their site. Analytic and tracking tools monitor and report how your website is used and by who.
Google Analytics and many other keyword tag managers are available to choose from. You can decide how to configure your analytic tools to every single page on your site.
#2 IS YOUR SITE SECURE?
Any information on your website can be obtained by any computer between you and the server. That means any sensitive data may be at risk of theft. The best way to avoid this is to purchase an SSL certificate for your site. With an SSL certificate, it creates a padlock to all sensitive data on your website.
This can alter your websites business performance in terms of security for your users. Your customers may not want to use your site if it is not a secure trusted site. On smaller web hosts the option for an SSL is available for smaller online businesses and websites. You can also purchase SSL certificates from a third party as well.
#3 REVISIT AND RECONFIGURE YOUR WEBSITE GOALS:
Though this is primarily the most common mistake people make, it is not the most important step when undertaking the task of the redesign of your website. This is mainly because you have already mapped your goals for the first launch of your site, maybe you didn’t (if you did not move this step to #1), but for this purpose, we will assume you did. It is important to look at your initial strategies and plans in order to apply changes in the areas that you are falling short or underperforming.
Once you have integrated your analytic tools (see step #1) you can put hard data to your original goals. You will find when applying analytic tools to validate the business plan that you may only need to change a few things.
#4 NARROW YOUR RESEARCH AND FOCUS:
When designing a website, it can be overwhelming and tedious. You already know this since you are in the redesign phase. A lot of mistakes are made by over researching how others have done it in the past. The internet is vast and saturated with millions of strategies and most of them will work, but you need to know what will work for your specific case. You do not want to spend your valuable time reading about what may work and what to avoid. By narrowing your research towards the areas that you have identified as underperforming you can leave what is working alone.
There is no one best way to utilize SEO strategies. There are hundreds of terms, languages, practices, suggestions, and ideas on how to make your website perform better. However, if you do not have the proper foundation for your site you won’t know what tool to use and terms like URL’s or redirects will be foreign to you.
SEO utilization is a strategy and not everything will work the same for each website, especially when you consider the competition and number of websites there are in the world. From performance to user interaction (desktop vs mobile use) avoid trying to reinvent your entire strategy to narrow your focus and attention to what you need.
If you would like to speak to one of our specialists about a website redesign please contact Net-Craft.com today.