Case Studies

E-Commerce Store
Online Retailer


An eCommerce store which was custom designed by Net-Craft that features an easy-to-use and secure Content Management System (CMS) to manage products, shipping and user order information

  • Concepts & Planning:

    Concepts & Planning: began as an ambitious eCommerce store. The owners have been in the flooring industry as brick and mortar store owners for over thirty years. They had significant knowledge about running a flooring operation but turned to Net-Craft to help enable their online storefront. Our staff had numerous planning meetings with the client to discuss desired features and functionality. Wireframes and sitemaps were created to show the client the interaction between site elements and user navigation. Graphical site mock-ups were developed showing potential site motifs. Once a sketch was selected and the site-map approved the programming of the site began.

  • User Interface Features:

    User Interface Features:

    The website is a fully functional and easy to use e-commerce store. Below is a brief summary of the user interface features:

    • Browse flooring products by a variety of options such as manufacturer, product image, type, style, and price.
    • View products delineated as specials or those on sale as marked by the site administrator
    • Add multiple items and options to a electronic shopping cart
    • Securely submit billing and shipping information
    • Submit product questions and request for products not listed on the website
    • Read articles and tips in the flooring product library
    • Calculate the amount of product needed based on square footage and quantity included in each box