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Our Blog: Internet Marketing

Developing Clicks into Leads

Developing Clicks into Leads

April 15, 2011

Getting a potential customer to click on a PayPerClick ad or banner advertisement is only the first step in successful lead generation. The user must then be converted into a qualified sales lead or customer by your web site for a good return on your advertising investment. A sound strategy is to include a free…

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PayPerClick Strategies for 2011

PayPerClick Strategies for 2011

PPC Strategy #1: Google is not the only game in town. Sure they are the largest but with Bing’s recent merge with Yahoo, the new Microsoft adCenter is a competitor worth a try. Additionally with more traffic than Google, FaceBook should not be overlooked either. PPC Strategy #2: Concentrate locally. If your business sells locally,…

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Social networks that boost your business

Most people are familiar with the term “Web 2.0,” which refers to a second generation of web development and design that focuses on fostering social networking via the web. Innovative companies are beginning to embrace Web 2.0 as a way to enhance communication, information sharing, and collaboration, thereby allowing them to work smarter rather than…

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Increase Web Site Promotion in a Down Economy?

In a down economy many businesses take the easy path of reducing their online marketing expenditures. This can be useful in certain scenarios but more the most part, it is the worst thing a company can do. When the economy is uncertain businesses should increase their online and search engine marketing budget. Today it is…

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